Free tool · Self-storage operators

What are missed calls really costing your site?

Every call that rings out is an enquiry that might book with the site down the road before you get a chance to call back. Put your own numbers in below and see the monthly and annual cost — the maths is shown in full, nothing hidden.

Missed-call cost calculator

Your numbers

Enquiry calls per week 16/wk

Default (16/wk, roughly 60–80 a month) is a starting example only — set your own number; call volumes vary widely by site.

Calls missed — out-of-hours + busy 25%

adjust to your real figure. If you don't track it, that's exactly what talking to Sturdy Ai below finds out.

Booking conversion on answered calls 35%

adjust to your actual close rate. A missed call is assumed to convert at the same rate an answered one would.

Average customer lifetime value £1,200

£640–£1,800 is Sturdy Ai's self-storage unit economics range: one booking at £80–£150/month over an 8–12 month average tenancy.

Estimated revenue at risk
£0
per month
£0
per year
How that's worked out
📞

Answers every call, 24/7

Out-of-hours, lunchtime, on-site with a customer — Sturdy Ai picks up under your brand and quotes real availability.

🔌

Books straight into your system

Full booking, not just a message-taker — Stora today, others on request. No card details over the phone; a secure checkout link is texted instead.

📲

Escalates what it doesn't know

Agent hits an unfamiliar question → texts you → your reply gets written into its knowledge → it calls the customer back with the answer.

📈

Improves on its own

Self-updating on facts as it learns your business; workflow changes stay human-approved before they go live.

Get started

Find your leaks — talk to Sturdy Ai, free

You get a leak map of exactly where enquiries and hours are going missing, on your own numbers — not a generic estimate like the one above. A paid £500 scoping session goes further — recommended past 500 units — credited in full against Build within 30 days.

Prefer to talk it through? Call the live demo on +44 7575 570808 — it's the same agent your customers would talk to.

This calculator is a model built on your inputs, not a measurement of your site — the missed-call and conversion percentages are examples to adjust, not researched averages. The £640–£1,800 lifetime-value range and the ~60–80 calls/month baseline are from Sturdy Ai's own self-storage unit economics.